In my Honors Speaking class, we’re discussing using Monroe’s Motivated Sequence as a way to persuade listeners. This tried-and-true process has five steps:
- Attention
- Need
- Satisfaction
- Visualization
- Action
I discovered this short video this morning which explains the process well:
This one-page handout offers additional details on Monroe’s Motivated Sequence.
If you enjoyed this article, please consider sharing it!
[...] archives of “Public Relations Matters” I discovered a blog post talking about “Monroe’s Motivated Sequence“. I had personally never heard of this marketing sequence before and was intrigued to [...]