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	<title>Public Relations Matters &#187; press release</title>
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		<title>A Baker&#8217;s Dozen :: The Anatomy of a News Release</title>
		<link>http://publicrelationsmatters.com/2009/04/22/a-bakers-dozen-the-anatomy-of-a-news-release/</link>
		<comments>http://publicrelationsmatters.com/2009/04/22/a-bakers-dozen-the-anatomy-of-a-news-release/#comments</comments>
		<pubDate>Wed, 22 Apr 2009 16:24:00 +0000</pubDate>
		<dc:creator>Barbara Nixon</dc:creator>
				<category><![CDATA[journalism]]></category>
		<category><![CDATA[public relations]]></category>
		<category><![CDATA[news]]></category>
		<category><![CDATA[news release]]></category>
		<category><![CDATA[press release]]></category>
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		<guid isPermaLink="false">http://publicrelationsmatters.com/?p=1115</guid>
		<description><![CDATA[Regardless what company you are working with or which newspaper outlets you are sending a news release to, there are a baker’s dozen items that should appear in most news releases. Anatomy Of A News Release   View more presentations from Barbara Nixon.]]></description>
			<content:encoded><![CDATA[<p>Regardless what company you are working with or which newspaper outlets you are sending a news release to, there are a <a href="en.wikipedia.org/wiki/Baker's_dozen" target="_blank">baker’s dozen</a> items that should appear in most <a href="http://www.slideshare.net/bnixon/news-release-guidelines" target="_blank">news releases</a>.</p>
<div style="width: 425px; text-align: left;"><a style="font:14px Helvetica,Arial,Sans-serif;display:block;margin:12px 0 3px 0;text-decoration:underline;" title="Anatomy Of A News Release" href="http://www.slideshare.net/bnixon/anatomy-of-a-news-release?type=presentation">Anatomy Of A News Release</a><object width="425" height="355" data="http://static.slidesharecdn.com/swf/ssplayer2.swf?doc=anatomyofanewsrelease-090422111208-phpapp02&amp;rel=0&amp;stripped_title=anatomy-of-a-news-release" type="application/x-shockwave-flash"><param name="allowFullScreen" value="true" /><param name="allowScriptAccess" value="always" /><param name="src" value="http://static.slidesharecdn.com/swf/ssplayer2.swf?doc=anatomyofanewsrelease-090422111208-phpapp02&amp;rel=0&amp;stripped_title=anatomy-of-a-news-release" /><param name="allowfullscreen" value="true" /></object></div>
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<p> </p>
<div style="font-size: 11px; font-family: tahoma,arial; height: 26px; padding-top: 2px;">View more <a style="text-decoration:underline;" href="http://www.slideshare.net/">presentations</a> from <a style="text-decoration:underline;" href="http://www.slideshare.net/bnixon">Barbara Nixon</a>.</div>
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		<title>News Release Pet Peeves</title>
		<link>http://publicrelationsmatters.com/2008/05/08/news-release-pet-peeves/</link>
		<comments>http://publicrelationsmatters.com/2008/05/08/news-release-pet-peeves/#comments</comments>
		<pubDate>Fri, 09 May 2008 00:28:55 +0000</pubDate>
		<dc:creator>Barbara Nixon</dc:creator>
				<category><![CDATA[public relations]]></category>
		<category><![CDATA[news release]]></category>
		<category><![CDATA[press release]]></category>

		<guid isPermaLink="false">http://publicrelationsmatters.com/?p=57</guid>
		<description><![CDATA[On Twitter this evening, I noticed that Jeremy Pepper (host of Pop! PR Jots) had started a discussion about things that drive him crazy in news releases. The discussion started like this: &#8220;Press release pet peeves: For Immediate Release. Really!? Is that why you sent it out over the wire at that time? Or did [...]]]></description>
			<content:encoded><![CDATA[<p><img class="alignright" style="float: right;" src="http://fudocom.com/blog/uploaded_images/frustrated-712182.jpg" alt="driven crazy" width="271" height="331" />On <a href="http://twitter.com/barbaranixon" target="_blank">Twitter</a> this evening, I noticed that <a href="http://twitter.com/jspepper" target="_blank">Jeremy Pepper</a> (host of <a href="http://pop-pr.blogspot.com/" target="_blank">Pop! PR Jots</a>) had started a discussion about things that drive him crazy in news releases. The discussion started like this: &#8220;<span class="entry-content">Press release pet peeves: For Immediate Release. Really!? Is that why you sent it out over the wire at that time? Or did you want a delay?&#8221;</span></p>
<p><span class="entry-content">I started wondering what some other news release pet peeves are.</span></p>
<p><span class="entry-content">As for me, <span style="text-decoration: line-through;">mispelt</span> misspelled words make me want to pull my hair out. If I find a misspelled word, it always makes me concerned that will be other, less obvious, mistakes, too.</span></p>
<p><span class="entry-content">So (here&#8217;s where the audience participation part comes in), what are YOUR pet peeves in press releases?</span></p>
<p> </p>
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