And a bit on Bernays’ role in water fluoridation:

“Imagine, if you will, sitting down to your morning coffee, turning on your home computer to read the day’s newspaper,” says the KRON anchor.

Here’s a view on the future of journalism . . . as I might have seen on the evening news if I’d lived in San Francisco in 1981, the year I graduated from high school.

What do you find the most interesting about this news report? For me, it was watching them use the modems. 

• Skim Chapter 2 in  Public relations: Strategies and tactics (9th Ed.)
• Read the section for your chosen (or assigned) era carefully.

In class on Monday

In Era Groups

• Break up into groups based on your chosen (or assigned) era.
• Each person states one important thing to know about the era, one person speaking at a time. Continue round-robin style until you no one has something unique to bring up.
• As a group, come to a consensus on five or six important things from the era.
• Each group member should write down the group’s consensus. You’ll need this for the next part of the activity.

In Mixed Groups

• Break up into groups so that there’s one era representative for each era. We may end up with as many as 15 groups in our class.
• Each era rep should hold a brief discussion on the 5 most important things/people from their eras.
• Remember to take some brief notes on what your classmates mention from their eras.

After class, create a blog entry of about 250 words regarding the evolution of public relations, using these three questions to guide you:

• What did you learn?
• What surprised you?
• What do you want to know more about?

Photo Credit: http://www.flickr.com/photos/91273409@N00/260394731/