For All of My Classes

A USB drive, at least 1G

Intro to Public Relations (PRCA 2330)

Wilcox, D.L., & Cameron, G.T. (2009). Public relations: Strategies and tactics (9th Ed.). Boston: Allyn & Bacon.

Recommended but not required: Li, C., & Bernoff, J. (2008). Groundswell: Winning in a world transformed by social technologies. Boston, MA: Forrester Research, Inc.

Public Relations Publications (PRCA 3339)

Morton, L. P. (2006). Strategic publications: Designing for target publics. Greenwood, AR: Best Books Plus.

Recommended but not required: Botello, C., & Reding, E. E. (2007). Design collection revealed: Adobe InDesign CS3, Photoshop CS3 & Illustrator CS3. Clifton Park, NY: Delmar Cengage Learning.

Photo Credit: bookshelf, originally uploaded to Flickr by chotda

Directions: Think about an organization you’re currently a member of. It could be a campus group or even your current employer. How does or can your organization use the groundswell inside, with its employees or members?

Using The Groundswell Inside form, on your own, fill out your name, the organization, and the current state. Then in groups, brainstorm for future ways the organization could use the groundswell inside for each organization in the group. 

Case Study on Avenue A Razorfish (to help students start their brainstorming)

As you saw in your Corporate Public Relations Syllabus and we’ve discussed in class, part of your grade in PRCA 3331 will come from your blog. After setting up your blog, let me know your blog address as a response to a discussion board question in our Facebook group for PRCA 3331. Then, write four blog posts, which are worth 50 points each.

Blog posts can be written informally and in the first person; that is, they don’t need to sound like a term paper. However, there’s still an expectation for proper grammar, spelling and capitalization. If you have questions about how informal is “too informal,” please let me know.

Blog Post #1

• Write about your One Week of Twitter Assignment
• 250 words minimum
• Due October 1, before class

Blog Post #2 (Option A)

• Review two or more public relations blogs (see some suggestions) 
• Include hyperlinks to the blogs
• Add at least one tag to the post
• 250 words minimum
• Deadline: TBDNovember 6

Blog Post #2 (Option B)

• Listen to at least one hour of a public relations or social media podcast. Here are some suggestions; or, you can choose one of your own.
• Include hyperlinks to the website or show notes of the podcasts
• Add at least two tags to the post
• 250 words minimum
• Deadline: TBDNovember 6

Blog Post #3

• Describe how the Fortune 500 or Inc. 500 company you have chosen is using the groundswell.
• Include at least five hyperlinks in your post, including one to the company’s website.
• Add at least three tags to the post
• 250 words minimum
• Deadline: November 21, by 5:00

Blog Post #4 (NOTE: Details updated 12-1-09)

• Your personal social media policy (see a template of one at Smart Mobs)
• Add at least one tag to the post
• Deadline: December 3, before class December 5 before noon

Questions? You know where to find me . . .

Photo credit: “Typewriter Letters,” uploaded to Flickr on July 8, 2006 by Laineys Repertoire

We’ll also watch Charlene Li’s presentation on Groundswell from Edelman’s New Media Academic Summit.

Interested in the story behind the Will It Blend video? Josh Bernoff shares the details at Forrester Research’s Groundswell minisite.

For All of My Classes

A USB drive, at least 1G

Corporate Public Relations (PRCA 3331)

Doorley, J., & Garcia, H. F. (2007). Reputation management: The key to successful public relations and corporate communications. New York: Routledge.

Li, C., & Bernoff, J. (2008). Groundswell: Winning in a world transformed by social technologies
Boston, MA: Forrester Research, Inc.

Public Relations Publications (PRCA 3339)

Morton, L. P. (2006). Strategic publications: Designing for target publics. Greenwood, AR: Best Books Plus.

Recommended but not required: Botello, C., & Reding, E. E. (2007). Design collection revealed: Adobe InDesign CS3, Photoshop CS3 & Illustrator CS3
Clifton Park, NY: Delmar Cengage Learning.

Public Speaking (COMM 1110)

German, K. M., Gronbeck, B. E., Ehninger, D., & Monroe, A. H. (2007). Principles of public speaking (16th ed.). New York: Allyn & Bacon.

Making Connections: Facebook & Beyond (FYE 1220)

No textbook required, but occasional access to a digital camera needed

Photo Credit: bookshelf, originally uploaded to Flickr by chotda 

Here’s a photo of me with Neville Hobson (blogger and co-host of For Immediate Release), taken by Edelman’s Rick Murray.

Charlene Li, author of Groundswell, posed with me for this one. (I’m the queen of arm’s length self-portraits.)

At the Avenue Hotel, there was a zebra chair in every room. Not knowing this, I brought my zebra shirt with me. I couldn’t resist another arm’s length self-portrait.

And finally, Clarke Caywood, one of the participants at the conference, carried the Beijing Olympic Torch in China in June. He graciously allowed many of us to pose with it.