Bookmarks to sites mentioned in the presentation are listed in my Diigo (social bookmarking) account.

Image Credit: "Montreal Twestival 2009 Cupcakes" by Clever Cupcakes

During Week Seven of our Spring Semester, I have the opportunity to attend the Social Fresh Conference in Tampa. (Thank you, HubSpot, for the free ticket that I won!)

So instead of class on Monday/Tuesday, spend some time learning on your own about using Twitter. Here are a few ways to learn. We’ll talk more about Twitter either right before or right after Spring Break (depending on which class you are in). Be sure to follow the directions in Step 4 so you “take attendance” for the class; you can send the required tweet/message anytime before midnight on Tuesday.

Step 1: Watch

If you haven’t seen it already, watch Twitter in Plain English, made by the folks at Common Craft:

Step 2: Watch

Then watch the Inbound Marketing University webinar titled “Twitter for Business,” led by Laura Fitton (@pistachio on Twitter) OR “Twitter for Business” led by Paul Gillin (@pgillin on Twitter). You don’t have to watch both, unless you’d really like to see two different perspectives on using Twitter.

Twitter for Business from Paul Gillin on Vimeo.

Step 3: Read

Read my post 10.5 Ways for PR Students to Get the Most Out of Twitter.

Step 4: Subscribe

Set Up Your Twitter Account

1. Go to Twitter. Click Get Started, and sign up. I prefer it if you use some version of your first and last name as your Twitter ID. (Avoid putting numbers in your Twitter ID, or you may appear like a spammer.)
2. Upload a photo or avatar.
3. Write a brief (160-character or fewer) bio. It’s good to mention that you’re a PR student. Consider mentioning your university.
4. Send a tweet saying “I’m a student in @barbaranixon’s #COMM2322 /#COMM4333 / #COMM4633 /#SPC4350 class”. (Use the correct number for your class.) Be sure to include the #xxx1234 indicator, with no spaces between the hashtag (#), letters and numbers. It is by you sending this tweet that I will “take attendance” on Monday/Tuesday.

Step 5: Follow

Follow the people I recommend in my Starter Pack for PR Students list:  – at least for the duration of this semester. I will also create lists for students in each of my classes (but I cannot do this until I have all your Twitter IDs.)

Additional Information

1. If you already have a Twitter account that you use primarily for social (not educational or professional) reasons, you may wish to create a fresh, new account for this class and professional reasons.
2. Review my tips on Choosing Whom to Follow on Twitter: My Strategy.
3. Review Prof. Sam Bradley’s College Student’s Guide: Twitter 101.
4. Review The Anatomy of a Tweet: What Do All Those Symbols Mean?
5. I find using the web interface for Twitter to be clunky. I prefer using TweetDeck, a free Adobe Air app that works great on PCs and Macs. TweetDeck makes it really easy to send URLs via Twitter, as it automatically shortens them for you.
6. I’ll occasionally post information on Twitter and use the hashtag for your class (#COMM2322, #COMM4333, #COMM4633 or #SPC4350).By using this hashtag, I’m indicating that I want students in this class to pay special attention to the tweet.
7. If you’d like to publicize your blog posts via Twitter, you can it automatically in WordPress.

If you’re a college student, especially a college student majoring in public relations, I’d love to hear how you have benefitted by using Twitter.

Listen to the Inside PR Podcast

As a long-time listener of the Inside PR podcast, I look forward to each episode (seriously!), and I miss listening to new episodes during the summer hiatus. I always find something useful to share with my public relations students from listening to the podcast each Wednesday. But this week . . . what a great show! It’s a must-listen for public relations students.

Martin Waxman, Gini Dietrich and Joe Thornley spent this entire 20-ish minute podcast sharing their thoughts on why and how students who are planning careers in public relations should become involved in social media, along with what to avoid doing.

Standard Podcast [21:24m]:  Download

Directly from the show notes, some of the highlights are:

Joe shares the first tip: remember there is only one you and be consistent with how you present yourself across all mediums.

Joe reminds students to build a professional profile from day one.

Gini gives some advice for students who are hesitant to start a blog.

Martin points out how important it is to be careful about what you post online.

Joe stresses the importance of communicating and engaging.

Joe shares the 3 places students need to be to build their online profile: a blog of their own, Twitter and LinkedIn.

Martin says students need to have a good RSS reader to organize all their feeds and stay current.

Give it a listen. It’s worth your time. And subscribe to the podcast using iTunes or Google Listen so you don’t miss another episode.

"Twitter bird paper-toy" by Nerea Marta

[Updated from my original post written in December 2008 :: Additions are in italics]

When I first started using Twitter about a year ago in 2007, I would follow anyone who first followed me. As Twitter has grown, I have realized that I need to be more discerning so that I don’t get overwhelmed. Here’s a brief description of my thought process.

I tend to automatically follow:

• people I’ve met in real life (if I liked them when I met them)
• students of mine at Georgia Southern University & Southeastern University
• PR students & faculty from other universities
• people who live in the Savannah or Statesboro (GA) Lakeland/Tampa/Orlando areas
• people who engage me in positive ways with @barbaranixon tweets

Occasionally, I’ll revisit the people I’m currently following and make a determination if I still want to invest time in following them. Today I looked back at the last two days of tweets in my time line. And then I made a purge of about 250 people that I was following. I honestly have no idea why I was following some in the first place. Some were laced with foul language, while others just plain brought me down with their negative tone. Others tweeted about things that I’m no longer interested in.

If your tweets don’t make me learn or laugh, then quite often I don’t keep following. It’s as simple as that. However, I may add you to a Twitter list and look at the list on occasion. Or I may engage with you when I follow a hashtag like #TopChef (as we live-tweet the Bravo TV show) or #NASCAR (during races).

About once a month, I’ll visit my Followers page and hover my mouse over a name. If there’s no real name or any bio at all, I usually don’t look further. I’ll read a bio if it’s there. If in your bio you’re promising me things that I’d hear in a late-night infomercial, it’s unlikely I’ll follow you. Things in a bio that may intrigue me include:

• public relations or social media
• student affairs / higher education
• photography
• Auburn University
• Presbyterian
• NASCAR
• autism or Asperger’s syndrome
• food/cooking

Though it’s not hypercritical, I prefer engaging in conversations on Twitter with people who use their real photos. It’s nice to have a name and a face together.

If I make it as far as looking at your most recent tweets:

• Is there a mix of original comments, @replies,  retweets and links? (If all the tweets are of one type, I usually don’t follow.)
• Do I see @replies to people I know?
• Do I think I’ll learn something from you?
• Are many of your tweets of a positive nature (not whiny)?
• Do you avoid foul language (most of the time)?
• Do you make me laugh?

If I haven’t followed you, and you would like me to, it’s generally a good idea to send me an @barbaranixon so that I know you’re interested in engaging in conversation with me. And if it seems like I’ve been talking in a foreign language here, take a look at A Twitter Lexicon.

So, what’s your strategy? How do you decide whom to follow?

"Firefox Cupcake" by M_i_x_y

Thanks to Ragan’s PR Daily, I learned about Danny Brown’s post from last weekend titled “52 Cool Facts About Social Media.” Here are a few of the facts that I found most interesting. I encourage to visit Danny’s blog and read the remainder of the list he created.

Facebook

“2. More than 25 billion pieces of content (web links, news stories, blog posts, notes, photo albums, etc.) is shared each month.”

“9. People spend over 500 billion minutes per month on Facebook.”

Twitter

“11. Twitter’s web platform only accounts for a quarter of its users – 75% use third-party apps.”

“12. Twitter gets more than 300,000 new users every day.”

LinkedIn

“21. LinkedIn is the oldest of the four sites in this post, having been created on May 5 2003.”

“26. 80% of companies use LinkedIn as a recruitment tool.”

YouTube

“34. Every minute, 24 hours of video is uploaded to YouTube.”

“40. YouTube uses the same amount of bandwidth as the entire Internet used in 2000.”

Blogging

“43. 60% of bloggers are between the ages 18-44.”

“44. One in five bloggers update their blogs daily.”

So, did any of these facts surprise you (either from the stats I excerpted, or the ones at Danny’s blog)? If so, which ones?

I am so looking forward to meeting many of the Tampa social media people I am connected to via Twitter and Foursquare, but whom I have not yet met in person.

NOTE: Thanks to SPARKbrand, I am able to provide the live feed to those who wished to attend tonight, but could not. I have NO control over the content or camera placement in this live feed.

Watch live video from SPARKbrand on Justin.tv

You can easily add your classmates to your following list in Twitter by visiting the appropriate link below and following the directions on the page:

• PRCA 2330
• PRCA 3330
• FYE 1220

Five tips to keep in mind:

1. I see that some of you are tweeting, but not really tweeting anything of substance. It may be okay to write “Sooooo bored!” as a Facebook status for your friends, but in Twitter, try to be more engaging and professional — at least for this one week assignment.
2. Remember to reply to people in addition to writing your own original tweets. Broadcast-only tweets may be okay for some news organizations, but not for real people.
3. Check your @UserName (username = your Twitter ID) to see who is writing directly to you. I am hearing from some of my Twitter friends that they’re writing to my students, but my students aren’t writing back at all. Maybe it’s because you didn’t know how to check for replies?
4. Share links to information you find interesting or useful, along with a little commentary on why others should read it.
5. Use Twitter’s search feature to find tweets marked with the hashtag for your class (#PRCA2330, #PRCA3330 or #FYE1220).

Hope you found this note helpful.

Barbara

(PS — You’ll write about your Twitter experience next week.)

In the two years that I’ve been using Twitter, I’ve tried my best to get my PR students using Twitter, too. Most of them dutifully complete their One Week of Twitter assignment, then fade away when it’s no longer a requirement.  One week definitely isn’t enough time to “get Twitter,” but the classes I teach aren’t Twitter 101 classes . . .  Twitter is simply a small component of the classes. And the more I make it an assignment, the less they seem to like it.

So this week, I decided to compile a list of reasons and ways PR students can get the most out of Twitter. Maybe if they (you?) see the benefits, it will encourage you to stick with it even when it’s not an assignment.

1. Write a good 160-character bio. Mention in your bio that you are a PR student and which university you attend. If there’s room left, include some additional information to personalize your bio. I know a lot of PR pros who always follow students back, if they know they are students.
2. Upload a profile picture. Make yourself look like a human and not a generic bot. I recommend you pick a nice square picture of yourself. When you use a rectangle, it will be cropped, and you have no control over where the crop is. Try to have a picture that looks relatively professional. And by all means, have only YOU in the photo, no significant others or pets.
3. Help your followers (or potential followers) learn more about you. In your profile, share a link to your blog (if, and only if, you update it regularly) or LinkedIn profile. Newbie mistake: Adding a link to your Twitter profile. Um, the person is already AT your profile page, so it’s kinda superfluous.
4. Follow PR people. I created a Twitter Starter Pack for PR Students with about 60 engaging people and organizations to follow. Read what they write. Get a feel for how tweets look.
5. Reply to people. If someone says something thought provoking, send him or her a note back with an @ reply. Even if the person isn’t following you, he or she will see your message. (I tend to follow back more quickly when someone sends me an @barbaranixon to start a conversation with me.)
6. Introduce yourself. Twitter isn’t like a midddle school dance. You can’t just stand around, leaning on the wall, hoping someone will “ask you to dance.” It’s okay to send tweets to PR pros. And most of them really like it when you do! Let them know you’re a PR student. You may be surprised how helpful many of them are.
7. Share links to interesting information. I recommend using Bit.ly for shortening links. Bit.ly can change a URL from “http://barbaranixon.posterous.com/a-fordmustang-sandwich-bump-drafting-stopped” to “http://bit.ly/cLCgNG” — this is a huge help when you’re trying to share a long link but don’t want to use up most of your 140 characters with the URL. A bonus? When you sign up for a free Bit.ly account, you get some analytics for free, which means you can tell how many people clicked on your link.
8. Ask questions. In “real life,” how do conversations work? Lots of times one person asks a question and the other person answers it. On Twitter, if you ask a question, you may be pleasantly surprised at the responses you get, both from PR pros and other followers. Tip: PR pros tend to like to offer advice to PR students.
9. Connect Twitter to your cell phone. If you can access Twitter from anywhere, it’s more likely that you will use it more often. I have DMs (direct messages) come right to my Palm Pre. And I can send a SMS tweet to 40404, and it will update my Twitter profile automatically.
10. Twitter isn’t Facebook. And it’s not supposed to be. Twitter is more than a series of Facebook-type status updates. If that’s what you want to do, use Facebook instead. Very few people on Twitter really care that you’re “really really tired today” or that you “just left the gym.”

And now for tip 10.5: Interested in getting more followers? Take a look at your last page of tweets on Twitter.com. Read them carefully. If you didn’t know you, would you want to follow you?

So those are my 10.5 tips. What else would you suggest?