Comments on: Branding Gone Bad :: #PepsiFail http://publicrelationsmatters.com/2009/10/12/branding-gone-bad-pepsifail/ Thu, 09 Feb 2012 16:32:42 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: Brian W http://publicrelationsmatters.com/2009/10/12/branding-gone-bad-pepsifail/comment-page-1/#comment-28521 Brian W Tue, 29 Nov 2011 22:56:46 +0000 http://publicrelationsmatters.com/?p=1571#comment-28521 Big mistake for Amp & Pepsi for sure.. Because of all the noise I can understand how the pressure to be creative and capture consumer attention is important, but an app to help these guys with self esteem would have been more beneficial to them.. Being in the beverage industry, I can understand how hard it is to market today, but this is a #pepsifail indeed. Thanks for the post Barbara! Brian - Bebevco Big mistake for Amp & Pepsi for sure.. Because of all the noise I can understand how the pressure to be creative and capture consumer attention is important, but an app to help these guys with self esteem would have been more beneficial to them..

Being in the beverage industry, I can understand how hard it is to market today, but this is a #pepsifail indeed.

Thanks for the post Barbara!

Brian – Bebevco

]]> By: Public Relations Matters » Blog Archive » How Twitter Makes Me a Better PR Professor http://publicrelationsmatters.com/2009/10/12/branding-gone-bad-pepsifail/comment-page-1/#comment-17243 Public Relations Matters » Blog Archive » How Twitter Makes Me a Better PR Professor Wed, 14 Apr 2010 12:01:41 +0000 http://publicrelationsmatters.com/?p=1571#comment-17243 [...] of the social media fiascoes that have occurred (including Disgusting Domino’s Employees, #PepsiFail and Motrin Moms) and the Mumbai [...] [...] of the social media fiascoes that have occurred (including Disgusting Domino’s Employees, #PepsiFail and Motrin Moms) and the Mumbai [...]

]]> By: Mallory Perkins (Mallory8) « Public Relations Matters » Blog Archive » Branding G... « Chat Catcher http://publicrelationsmatters.com/2009/10/12/branding-gone-bad-pepsifail/comment-page-1/#comment-13311 Mallory Perkins (Mallory8) « Public Relations Matters » Blog Archive » Branding G... « Chat Catcher Mon, 12 Oct 2009 18:33:06 +0000 http://publicrelationsmatters.com/?p=1571#comment-13311 [...] 2009-10-12T11:32:05  Hate when behavior like this is promoted: Pepsi iphone app. PR = #Pepsifail [link to post] [...] [...] 2009-10-12T11:32:05  Hate when behavior like this is promoted: Pepsi iphone app. PR = #Pepsifail [link to post] [...]

]]> By: Taylor Scoma (MizzTay) « Public Relations Matters » Blog Archive » Branding G... « Chat Catcher http://publicrelationsmatters.com/2009/10/12/branding-gone-bad-pepsifail/comment-page-1/#comment-13310 Taylor Scoma (MizzTay) « Public Relations Matters » Blog Archive » Branding G... « Chat Catcher Mon, 12 Oct 2009 18:32:05 +0000 http://publicrelationsmatters.com/?p=1571#comment-13310 [...] Branding BAD by Pepsi. How NOT to Brand Your Product: Objectifying women is so centuries ago: [link to post] [...] [...] Branding BAD by Pepsi. How NOT to Brand Your Product: Objectifying women is so centuries ago: [link to post] [...]

]]> By: Taylor Scoma (MizzTay) « Public Relations Matters » Blog Archive » Branding G... « Chat Catcher http://publicrelationsmatters.com/2009/10/12/branding-gone-bad-pepsifail/comment-page-1/#comment-13307 Taylor Scoma (MizzTay) « Public Relations Matters » Blog Archive » Branding G... « Chat Catcher Mon, 12 Oct 2009 17:49:46 +0000 http://publicrelationsmatters.com/?p=1571#comment-13307 [...] 2009-10-12T10:49:28  Branding BAD by Pepsi. How NOT to Brand Your Product: Objectifying women is so centuries ago: [link to post] [...] [...] 2009-10-12T10:49:28  Branding BAD by Pepsi. How NOT to Brand Your Product: Objectifying women is so centuries ago: [link to post] [...]

]]> By: pinksocks http://publicrelationsmatters.com/2009/10/12/branding-gone-bad-pepsifail/comment-page-1/#comment-13306 pinksocks Mon, 12 Oct 2009 15:48:45 +0000 http://publicrelationsmatters.com/?p=1571#comment-13306 However, there is a plus side to this for women: if a man is using this app to try and help him pick up chicks...they know to run far, far away and very, very quickly. However, there is a plus side to this for women: if a man is using this app to try and help him pick up chicks…they know to run far, far away and very, very quickly.

]]> By: Linda Ziskind (lindare) « Public Relations Matters » Blog Archive » Branding G... « Chat Catcher http://publicrelationsmatters.com/2009/10/12/branding-gone-bad-pepsifail/comment-page-1/#comment-13304 Linda Ziskind (lindare) « Public Relations Matters » Blog Archive » Branding G... « Chat Catcher Mon, 12 Oct 2009 15:40:46 +0000 http://publicrelationsmatters.com/?p=1571#comment-13304 [...] 2009-10-12T08:40:28  @BarbaraNixon Thanks for Tweeting about insanely offensive & totally unacceptable Pepsi app: RT: Branding Gone Bad: [link to post] [...] [...] 2009-10-12T08:40:28  @BarbaraNixon Thanks for Tweeting about insanely offensive & totally unacceptable Pepsi app: RT: Branding Gone Bad: [link to post] [...]

]]> By: Steve Hartley (steve_hartley) « Public Relations Matters » Blog Archive » Branding G... « Chat Catcher http://publicrelationsmatters.com/2009/10/12/branding-gone-bad-pepsifail/comment-page-1/#comment-13302 Steve Hartley (steve_hartley) « Public Relations Matters » Blog Archive » Branding G... « Chat Catcher Mon, 12 Oct 2009 14:53:48 +0000 http://publicrelationsmatters.com/?p=1571#comment-13302 [...] RT @BarbaraNixon You can find out how to Amp Up Before You Score . . . #PepsiFail [link to post] (Way to stay classy, [...] [...] RT @BarbaraNixon You can find out how to Amp Up Before You Score . . . #PepsiFail [link to post] (Way to stay classy, [...]

]]> By: Barbara B. Nixon (barbaranixon) « Public Relations Matters » Blog Archive » Branding G... « Chat Catcher http://publicrelationsmatters.com/2009/10/12/branding-gone-bad-pepsifail/comment-page-1/#comment-13299 Barbara B. Nixon (barbaranixon) « Public Relations Matters » Blog Archive » Branding G... « Chat Catcher Mon, 12 Oct 2009 14:22:01 +0000 http://publicrelationsmatters.com/?p=1571#comment-13299 [...] 2009-10-12T07:21:16  @ikepigott What do you need to know today? You can find out how to Amp Up Before You Score . . . #PepsiFail [link to post] [...] [...] 2009-10-12T07:21:16  @ikepigott What do you need to know today? You can find out how to Amp Up Before You Score . . . #PepsiFail [link to post] [...]

]]> By: mikeschaffer (mikeschaffer) « Public Relations Matters » Blog Archive » Branding G... « Chat Catcher http://publicrelationsmatters.com/2009/10/12/branding-gone-bad-pepsifail/comment-page-1/#comment-13297 mikeschaffer (mikeschaffer) « Public Relations Matters » Blog Archive » Branding G... « Chat Catcher Mon, 12 Oct 2009 12:32:48 +0000 http://publicrelationsmatters.com/?p=1571#comment-13297 [...] 2009-10-12T05:32:40  Bad, Pepsi...very, very bad... RT @BarbaraNixon: [Blog]: Branding Gone Bad :: #PepsiFail [link to post] [...] [...] 2009-10-12T05:32:40  Bad, Pepsi…very, very bad… RT @BarbaraNixon: [Blog]: Branding Gone Bad :: #PepsiFail [link to post] [...]

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